
Elizabeth Ruscitto
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Testimonials
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In this 4-month 1:1 coaching program, we will turn your skills and expertise into a new or grow your current business to help you feel fulfilled and clear on your direction, and create a sustainable plan for what growth and success look like.
1. Claim Your True Purpose - Find lasting fulfillment, identify your dream business structure, get clarity on the big picture vision for your life and how it all works together
2. Build Your Roadmap - Map out the exact steps + roadmap tailored to your life and building a business to make your dream a reality
3. Create Aligned Action - We’re doing the thing! Time to implement + live through consistent action that feels good, energizing + productive - without the stress!
4. Make Life Work For You - How will you balance change + life? We’ll work through any self-sabotage, anxiety and balance savings + spending while building your business in a sustainable, healthy way.
New Pricing for 2026: $6,500
Payment Option: $1745/monthly, total $6980
About Me: Decades of Experience, Hundreds of Success Stories
I've spent over 20 years working across the business spectrum, from early-stage startups to established enterprises in tech, consumer products, professional services, and beyond. I've personally advised over 500 startups, leaders, and business owners on:
I went from making $25k at 22, to $300k+ by 33 with the method I developed throughout my career
Go-to-market strategy development that created 7-figure launches
Exit planning that maximized valuation and ensured founder legacy
Technology implementation that transformed business capabilities
Management of $100million+ of product lines
Active Angel Investing + Venture Capital Experience to advise you on the other side of the table
I bring strategic thinking, practical implementation, and holistic whole-life integration - for the vision to see what's possible and the operational know-how to make it happen.
Testimonials
"I was burning out trying to do everything myself when I started working with 2122 Coaching. We were able to better prioritize our roadmap, optimize our selling channels, create a focused fundraising strategy with $3million raised, and get recognized by major celebrities."
- Food Consumer Product Goods Founder:
“ I was having a hard time growing my business while making time for my family, and getting enough sleep to function the next day. I knew how to sell another business but had trouble selling myself as the product or service.
- TB
"I don't think you realize how much you've changed my life. Thank you"
- Erica O.
"Elizabeth is truly the most impactful sustainable growth coach I've worked with. She possesses a keen ability to make the overwhelming feel manageable, to turn stress into easy, actionable plans, and to turn confusion and burnout into peace and energy. As someone who struggles with entrepreneurial energy fluctuations and overwhelm, Elizabeth has helped me find my passion and sustain it holistically through mindfulness and wellness practices. I am incredibly grateful to have someone in my life who can offer solutions across my personal life, professional life, and the intersection between the two.
- Kaila M.
As a young professional, it can be difficult to make time to take a look at your career, to evaluate what works and what doesn't and to implement changes where necessary. Asking hard questions and asking for help can be downright scary. Working with 2122 and Liz was a fantastic and rewarding experience, one I would recommend to anyone. If you are nervous about becoming an entrepreneur, want to change career focus, want to change jobs, want to start a company, or want to change the impact that you are making in your current position, Liz will help you to do better.
- Dan K.

Price
6 payments of $670 (monthly)
OR
$3,650
OR
4 payments of $998 (monthly)
This package includes
Kick-Off 1 x 150 min Kick-Off appointment
Bi-Weekly 8 x 60 min appointments
Celebration + Wrap-up: 1 x 120 min WrapUp appointments
2 Bonus Mindset F*ck Calls - 2 x 45-minute check-ins anytime you need to work through a mindset block
Support from me between 1:1 sessions - access to me as questions come up, help with job opportunities.
Your Take Action Roadmap - Review the step-by-step plan to achieve your goals + ensure you have a plan post-program